STATEMENT OF WORK
Kari Cardon
We are so excited to get working on new branding and a new website for our sister Kari!! We will provide multiple concepts to choose from and work with you to listen, evolve, and create final designs.
At H with R, we believe in a collaborative process that involves you most every step of the way. Our approach involves a deep understanding of your dreams, your values, and your vision.
Our design process is pretty simple: we get all the input we feel we need from you and we start down the trail of marinating, creating, and finding inspiration wherever we can. If we need more feedback, we'll get it, otherwise, we will work to present you with our top 3 choices of logos and branding.
Once we're dialed in, we’ll get moving on the entire branding package and website content shortly after.
PROJECT TIMELINE
We understand that deadlines are important, but we also want to ensure that the design is completed to your satisfaction. Here is an estimated timeline for the project:
PROJECT STARTS
January 20
PROJECT FINISHES (GUIDE DATE)
February 14
Hopefully we can get moving on this project early January. It’s a busy time and the calendar is pretty full so we’re not guaranteeing that.
Please note: our timeline does depend on timely feedback and participation on your part. If these dates seem problematic in any way, please let us know now, so we can adjust. We request 72 hour responses for questions and we do request fulfillment of any questionaires, etc... before the project start!
PROJECT BUDGET
Total Cost of Project is $5,100 ( -$1020 20% Discount) TOTAL $4,080
INITIAL DEPOSIT $500
50% DUE AT PROJECT START DATE
50% DUE AT PROJECT COMPLETION
If you want to alter this, just let us know how you would rather pay.
DELIVERABLES
In our Brand Guide will be the following elements:
Brand Elements
Primary logo
Secondary/alternate logos
Logo variations (full color, black & white, etc.)
Logo usage guidelines (minimum size, clear space, dos and don'ts)
Logo placement guidelines
Color Palette
Primary brand colors
Secondary/accent colors
Color codes (Pantone, CMYK, RGB, HEX)
Color usage guidelines
Typography
Primary and secondary typefaces
Font hierarchy
Font sizes and weights
Typographic dos and don'ts
Website
We are going to build a website including all of the new branding with any pages you need. Yo will provide any photos and/or necessary text.
Assets
Vector, PDF, PNG, JPEG, files of all necessary branding elements of other assets.
OWNERSHIP AND RIGHTS
All preparation materials, sketches, visuals, and electronic files used to create the project will remain the property of H With R. The final artwork/digital files will become the property of the client mentioned in this proposal ONLY upon the final payment of the project.
H With R retains the non-exclusive, perpetual, and worldwide right to display, reproduce and distribute the designs in H With R’s portfolio and website, and third-party trade publications, awards, or exhibits, solely for the purpose of promoting or exemplifying H With R’s work. H With R also reserves the right to be credited with copyright ownership and authorship of the designs in connection with such use.
H With R reserves the right to show any artwork, ideas, and sketches created for this project in a portfolio as examples of client work. This can be done during the project and also on completion. If you have any specific secrecy requirements, please mention this before agreeing to the proposal. We are also happy to wait for your “go-ahead” on sharing if the project launch date is further down the line.
Final payment ensures that ONLY the agreed design becomes the client’s property. Any previous ideas/concepts remain the property of H With R, unless any prior agreement has been made.
H With R takes no responsibility for the trademark process. Once the final payment is made, it is up to the client to register for a trademark if they choose to do so as they now fully own the design. If there are any trademark infringements in the future, H With R takes no responsibility for any costs that may ensue.
AMENDMENTS & FEEDBACK
When our initial designs are presented to you, we will explain the design decisions that have been made. At this point, you will have the opportunity to provide feedback and request modifications if required. We provide five rounds of revisions.
In the unlikely event that additional revisions are required beyond this, they will be charged at a cost of $250 per revision round, and will be added to the final invoice.
CANCELLATION DURING PROJECT
If you choose to cancel the project midway through the project, where ideas and proposals have been submitted, refunds of previous payments are not possible.
If we are unable to complete the project due to unforeseen circumstances, a portion of the overall budget will be returned. In most cases, the complete amount will be refunded. If the work completed so far can be used for another designer to pick up, then a percentage will be refunded based on the work completed, or any other reasonable suggestion will be considered.
PROJECT SUSPENSION
We reserve the right to suspend any project if a client interferes with excessive micromanaging, demonstrates a continued lack of trust and inability to move forward after showing more than a reasonable number of unique logo ideas/concepts, and/or shows reluctance in paying the final payment.
Fair notice will be given with a fair chance to remedy the situation without resorting to project suspension or termination. Any suspension or termination will not result in any refunds.
NO COMMUNICATION POLICY
We have a policy that after 30 days of no communication from you, we will terminate the project, and it will be considered canceled.
However, we understand that unforeseen circumstances may arise, and we are always open to listening and understanding your position. We will do our best to help whenever we can, but we require consistent communication to ensure the success of the project.
APPROVAL OF STATEMENT
By typing your name below you are accepting the terms and conditions contained in this statement of work.
Once you have read through and signed above - we will be informed via email so there is no need confirm. If you have any questions do not hesitate to ask, everything in the document is standard process for the industry.
WHAT HAPPENS NEXT?
Once you have reviewed and signed this statement of work, please proceed with the initial deposit to secure your project slot. You will (if you have not already) received an invoice for that payment.
Please note that we cannot book your project until the deposit is received and cleared, and in the meantime, other jobs may take priority.
We are excited to collaborate with you on this project and deeply value your trust in us. We are committed to making this a fun and engaging experience for everyone involved, and we are confident that the end result will be something we can all take pride in!
Cheers!
Ryan and Heidi